Vibrant Coffee Culture in Saigon

For coffee lovers, Saigon is a rare paradise. Saigon coffee culture has become a familiar and intimate concept to the people here. This culture does not need to be recognized by anyone, but is cherished by everyone. So after so many years, has there been any change in the way this culture is received?

The appearance of coffee in Vietnam

The first coffee trees followed the French to Vietnam in the 19th century. The main coffee bean at that time was Robusta. The strong, bitter taste of coffee has influenced the way Vietnamese people enjoy it for a long time.

Coffee has been a part of Saigonese culture for nearly a hundred years. Since it was first introduced to Vietnam by the French in the second half of the 19th century. Over time and many changes, the city has changed its name but the coffee remains the same. Still the rich aroma and the sweet and bitter taste. The taste has captivated people from all walks of life. Making it soon become the number one beverage in Vietnam.

Coffee drinking habits of Saigon people

Unlike the usual morning coffee drinking habit in the West, Saigonese drink coffee whenever they want. It is not difficult to see people from all over the street sitting on the sidewalk, leisurely enjoying a cup of iced coffee with the daily newspaper.

More specifically, when coffee is not only a drink, but it also gives people the naturalness and friendliness to start a conversation. The phrase “Let’s have coffee!” becomes the opening greeting for any business conversation. The romantic beginning of any relationship. Or, simply, it is a reminder to yourself to find a place to relax and read a book without having to think. Coffee has become an irreplaceable belief in the life of Saigon people.

Iced milk coffee - Saigon specialty

Before Specialty Coffee appeared, iced milk coffee was the most attractive “specialty” of this place. It encapsulates the deep nostalgia of those who have ever visited this Southern city. The song “Saigon iced milk coffee, still forever like that, who drinks it or not!” is so familiar. It is thought that no other drink can replace its throne in the hearts of the people of Saigon.

The Rise of Specialty Coffee

However, the demand for Specialty coffee, also known as specialty coffee, is increasing in today's modern context. When young people of Gen Z pave the way for redefining the concept of cultural acceptance. Along with that, original coffee shines with the most quintessential of its flavor. That purity, without any adulteration, is preserved in each cup of coffee by truly passionate souls.

Specialty Coffee is a premium Arabica coffee of very high quality. They have many special features in flavor, growing method, processing method, origin... If you are a fan of traditional coffee in Vietnam and you like dishes such as: nau da, den da, bac xiu, then Specialty Coffee will redefine the word "coffee" in your mind.

Coffee - Art and Passion

In her book Craft Coffee, author Jessica Easto says, “I believe coffee is a craft, and coffee enthusiasts are craftsmen.”

In the words of the Workshop, they are artists. They are looking at coffee from an artistic perspective. And they want to experience the original taste of Specialty coffee. Curiosity, love, and the need to learn about all stages of production have guided these artists.

Therefore, more and more people choose Specialty coffee to learn about this industry. And there are also many more shops and baristas who focus on the process of growing, extracting, and sourcing original quality ingredients. From there, in the distant future, hopefully quality Specialty coffee beans will be closer to consumers, elevating Vietnamese coffee culture.

Coffee culture in Saigon people's life

Saigon coffee culture is an unpretentious but extremely durable culture. It permeates every corner of the streets, blending into the consciousness of people naturally and freely. It becomes the cradle that welcomes all the most sincere emotions of coffee lovers. Whether it is a cup of popular iced milk coffee or an original specialty cup. iGuide.ai believes that the value of the flavor left in each person's heart will lie in the moment we feel understood!